Imagine stepping into the world of crypto investments, grappling with the complexities of a new technology and pioneering the charge towards a revolutionary financial product. Our guest, Jennifer Rosenthal, head of communications at Grayscale Investments, has done just that. On today’s episode of What’s at Stake, Jennifer gives us a captivating recount of her journey, including how she built Grayscale’s communications team and led the company to an impressive victory in the D.C. Court of Appeals.
From the nuances of message crafting to the intricacies of litigation preparedness, Jennifer shares insights on how Grayscale navigated communications challenges while converting their flagship product into an Exchange-Traded Fund. Bryan and Jennifer also discuss how Grayscale is educating people about the importance of a Bitcoin ETF, and why their recent court win is so notable. Join us for this fascinating conversation, offering an inside look into the world of crypto and communications.