This week for What’s at Stake, we’re cross-posting an episode from communications podcast, The Crux. Penta’s President Matt McDonald joined the Crux with Gary Sheffer, Professor of Public Relations at Boston University, and Mike Fernandez, Chief Communications Officer at Enbridge to talk about Penta’s work and the latest issues at the forefront of public affairs and communications.
The conversation focused on explaining Penta’s unique approach to counseling our clients on public affairs and communications challenges. It also covered Matt’s tips on how business leaders can decide when and how to weigh in on social and political issues and current events, including asking questions about the event’s relevance and severity and how to weigh in proactively on relevant issues during “quiet times.” The episode also covered the latest on AI and the advice Penta is giving our clients on the technology: embrace it.
Listen to more episodes of The Crux here.