AI-induced reputational risks are here, and the time to prepare is now. Whether or not your organization integrates generative AI into its product offerings or anticipates integrating AI into its value proposition, there will be few sectors left untouched by the unfolding tsunami of the great generative AI experiment.
Consider the following scenarios:
- Your CEO is a public figure and actively speaks out on social issues. A video emerges on Twitter of him using racially-insensitive language. By the time you determine the video is a deepfake, it has already been picked up by the media and is trending across social platforms.
- You are in charge of protecting the brand of a leading professional services firm. A client-services team in your firm has just submitted a report to a major client, and that client determines that part of the report was written with assistance from ChatGPT. Your firm’s reputation has just taken a major hit in the eyes of a major client.
- During an earnings call, an analyst asks your CEO about the potential cost-savings she predicts will come from increased use of AI in the organization. Your CEO responds saying she predicts significant cost savings across the organization, including via reduced headcount expenditures. Managers across the organization say that employees are now concerned about their jobs, and the uncertainty has become a major distraction.