How are consumer companies embracing the metaverse in an increasingly digitized business environment? Penta’s latest report focuses on consumer sector companies that are active in the metaverse and the prominence of different virtual products, event types and business activity.
Digitization is rapidly becoming a top priority for companies as consumers engage with brands across multiple online and offline platforms. Companies such as Meta are investing heavily in the metaverse, confident it is the next big thing.
Early adopters of the metaverse have the advantage of creating lasting impressions in the minds of consumers. An article reporting that Nike sold an NFT sneaker for $134,000 creates intrigue, and allows Nike to broadcast their position of being at the forefront of the metaverse.
The coverage of metaverse-related issues is generally positive with discussion aroundNFTs and virtual locations being the most impactful content. Virtual products and events produce low visibility but provide opportunity for companies not engaging in these areas.