We founded Ballast Research in 2013 to bridge the gap between senior policymakers and advocates, helping forge more productive partnerships. The mission was simple: provide direct feedback from policymakers to government relations professionals, improving advocates’ ability to understand, validate, and improve the efficiency and effectiveness of their engagement. Originally founded as part of National Journal, Ballast has been conducting research in DC for the last ten years.
We know that there has never been a more critical time to improve the efficiency and effectiveness of policy conversations. That is why we are excited to announce that Ballast is now part of Penta, the world’s first stakeholder solutions firm. Our team will continue our research through Penta Policy Insiders, a platform that brings together policymakers and staff who work across government. Past research participants are invited to join our growing community as a Policy Insider.
What does this mean? Our mission remains the same—to evaluate the effectiveness of policy conversations and provide data-driven insights from senior policymakers to those who work closely with the government to improve engagement and provide constructive resources.
What is a Policy Insider? Policy Insiders are staff and senior officials who work across all levels of government, both domestically and globally, and are able to speak to the dynamics in the political landscape. We’ve seen tremendous engagement in our research in the past and with this announcement expect even more interest in our growing global community of Penta Policy Insiders.
How will we engage with Policy Insiders? We will continue to reach out to policy insiders throughout the year to engage in our quantitative and qualitative research. With this new platform, we will offer events that will help foster and deepen relationships with other policymakers domestically and globally, and deliver cutting-edge research and content tailored to the pressing issues that policy insiders continue to face.
Learn more about Penta Policy Insiders here.