VAIL, CO – Penta is thrilled to announce Jennifer Negrin has joined the Penta team as senior brand counselor.
In her new role, Jennifer will provide counsel to clients as they build and evolve brands and develop-evidence based marketing plans that deliver results. Jennifer brings more than twenty-five years of experience in marketing and communications, brand consulting, and general management and operations. She is an exceptional brand strategist, with proven experience in translating consumer insights and analytics into successful strategies that build brands and drive business outcomes.
Jennifer has a track record of success across a wide range of industries, sectors, and audiences with deep knowledge and experience in pharmaceuticals, women’s health, consumer package goods, aesthetics, and prestige brands. During her 25+ years, some of Jennifer’s most notable experience has been gained through agencies such as Benenson Strategy Group (BSG) and Edelman Intelligence. At BSG, Jennifer worked with blue chip companies such as Revlon, Verizon, and Weight Watchers to provide actionable insights that solve business challenges. As Executive Vice President at Edelman Intelligence, Jennifer spearheaded efforts to drive primary research expertise and operational scale through talent development, client work, and core competency consistency. Jennifer was an integral part of the transformation of the organization into a premier research and analytics consultancy.