As local governments and companies navigate the challenge of moving people cleanly, safely, and quickly—especially in the crucial last mile of transport—Penta can provide the right stakeholder strategy to ensure market adoption of new technologies.
Last month, voters in Paris overwhelmingly voted to ban the use of rental e-scooters in the city. The referendum appeared to be a wake-up call for the e-mobility industry, specifically e-scooter and bike companies.
However, upon closer examination, stakeholders’ views on e-mobility are much more nuanced. While 89% of Parisians who cast a vote in the April referendum voted to ban shared e-scooters, less than 7.5% of registered voters cast a ballot—around 100,000 voters of 1.25 million who were eligible. In other words, only a highly selective and motivated group of voters, in this case in strong opposition to e-scooters, had their voices heard.