Our analysis looks at where companies’ reputations stand in the development of Sustainable Aviation Fuel (SAF).
As SAF increasingly plays a key role in discussions surrounding aviation decarbonization, this report examines both the sentiment around and visibility of SAF over a six-month period. The report considers both producer and airline advocacy and investment in SAF.
Key findings of the report are:
Several SAF partnerships across the sector drive impactful positivity. The most visible of these is between Airbus and Qantas, with the media praising their intentions to accelerate Australia’s SAF industry.
SAF gathers significantly high sentiment, gaining not a day of negativity throughout the March to August 2022 period. SAF discussion led the producer and airline sectors to score 57 and 56, respectively.
Pledges to cut carbon emissions through commitments to SAF made by companies including Qantas, Ryanair, easyJet and Airbus have also led to positive sentiment of +2.
Boeing, Japan Airlines, British Airways and Emirates are among the highest scoring airlines, earning positive coverage for their pledges to decarbonize.
