In this edition of What’s at Stake, Stacy Kerr and Stratton Kirton host Tara Carraro, senior vice president and chief communications officer at U. S. Steel, for a conversation on Tara’s impressive career in corporate communications strategy and her work at U. S. Steel.
Tara explains how she must navigate a unique challenge: How can her team change perceptions of a company that is more than 120 years old? As chief communications officer, Tara is the voice of an iconic company, responsible for repositioning the brand of U. S. Steel for the future. Tara defines corporate communications as the marketing arm for the corporate brand and explains the important role that data plays in maximizing her team’s impact.
What are the biggest changes Tara has seen throughout her career? What’s next for U. S. Steel? And what is the next disruption in corporate communications? Tune in to glean invaluable insights from a leader in the field.