Penta developed CCIA's "Don't Break What Works" campaign, which included a national ad buy across a variety of digital platforms to mobilize end users in key Congressional districts. Additionally, the association pursued a targeted awareness campaign in the Beltway to directly influence policymakers.
- Developed, designed, and managed Facebook, YouTube, Connected TV, and programmatic pre-roll and display advertisements
- Implemented a dashboard reporting tool to track metrics and optimize campaign performance
- Created a microsite to house relevant policy information and mobilize constituents to send letters to their Member of Congress
