Driven by Insight
We start by making an argument about the challenges and opportunities for organizations in the “big picture” context – the forces that are shaping the environment.
Climate change, politicization and polarization, technological transformation, mis/disinformation, dramatic social change, public health, inequality…it is against this backdrop that organizations need to engage their stakeholders.
Centered on stakeholders
We then center on stakeholders. One of the hardest – but most important – things to do as humans is to put ourselves into the shoes of others; to see the world through their eyes.
Doing this will change the way that we think. This helps us understand others and ultimately to be better understood ourselves.
Simple & Clear
That explains what you are doing, with whom, and why: for some organizations, this is a theory of change; in politics, it might be the core platform or a call to action; in business, perhaps a vision of the future or a statement of motivation.
What matters is that this idea is simple and clear, so stakeholders can pass it on to others. The best communicators boil everything down into a basic idea that they repeat, repeat, repeat. They are also clear about the arguments against the case they are making.
