Data & Insights. We turn complex, multi-source data into a deeper understanding of stakeholders, drawing on sources only available to Penta.
Data & Insights
We understand you and your constituents, revealing what matters and unlocking paths to action
Cut through the fog
The world is too complex and disorderly to rely on guesses about the right path forward.
Penta's insights allow you get unstuck, taking action with data-driven confidence.
See around the corner
We provide situational awareness, anticipating what’s next, and pre-emptive responses.
Strategy powered by science
We bridge the gap between data and human reality by testing our insights with real people.
Stakeholder solutions
We know your stakeholders
![Circle of Stakeholders Circle of Stakeholders](https://pentagroup.co/hs-fs/hubfs/Circle%20of%20Stakeholders.png?width=1920&name=Circle%20of%20Stakeholders.png)
Stakeholder solutions
Our insights capabilities
Data Science & Analytics
Intel platform
Self-service platform with access to media and reputation intelligence modules.
Sentiment analysis
12+ years of training and machine learning to create a leading NLP and sentiment algorithm.
Media monitoring
Real-time, always-on media alerts.
Momentum
A proprietary measure of mass and velocity to measure what is driving momentum or bubbling up next.
Text analysis
A deeper-dive approach to analyzing smaller datasets that looks for message penetration.
Data ingestion
25 million pieces of data in 100+ languages in 120+ countries, covering 50,000 companies every day
Primary Research
Policymaker research
We are the one organization that reaches actual policymakers and senior staff to get viewpoints on companies and issues in the U.S. and Europe.
Focus groups
Proprietary "naturally occurring" focus groups, consisting of people and their circles of discussion partners conducted in natural settings.
Emotional measurement
Neuroscience monitors in qualitative settings and response-latency timers in quantitative settings to gain a measure of emotional reaction to messaging.
Polling & message testing
Telephone and online surveys, designed with clients.
In-depth interviews
Longer-form discussions with influential stakeholders.
Insights
Featured analysis
Case studies
Our work
Contact us
Get in touch to learn more about our products, services, & solutions
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- Washington, DC
- New York
- San Francisco
- Singapore
- Hong Kong
- London
- Dublin
- Brussels
- Paris
- Washington, DC
- New York
- San Francisco
- Singapore
- Hong Kong
- London
- Dublin
- Brussels
- Paris
- Washington, DC
- New York
- San Francisco
- Singapore
- Hong Kong
- London
- Dublin
- Brussels
- Paris