Data & Insights

Cut through the fog

The world is too complex and disorderly to rely on guesses about the right path forward.

Penta's insights allow you get unstuck, taking action with data-driven confidence.

See around the corner

No leader likes surprises. That is why we bring you data assets, analytics, and intelligence tools, alongside the leading subject matter experts.

We provide situational awareness, anticipating what’s next, and pre-emptive responses.

Strategy powered by science

We believe in rigorous, scientific approaches to planning. Our analysts use AI to integrate multi-source data and cut the time to insight.

We bridge the gap between data and human reality by testing our insights with real people.

Intel platform

Self-service platform with access to media and reputation intelligence modules.

Sentiment analysis

12+ years of training and machine learning to create a leading NLP and sentiment algorithm.

Media monitoring

Real-time, always-on media alerts.

Momentum

A proprietary measure of mass and velocity to measure what is driving momentum or bubbling up next.

Text analysis

A deeper-dive approach to analyzing smaller datasets that looks for message penetration.

Data ingestion

25 million pieces of data in 100+ languages in 120+ countries, covering 50,000 companies every day

Policymaker research

We are the one organization that reaches actual policymakers and senior staff to get viewpoints on companies and issues in the U.S. and Europe.

Focus groups

Proprietary "naturally occurring" focus groups, consisting of people and their circles of discussion partners conducted in natural settings.

Emotional measurement

Neuroscience monitors in qualitative settings and response-latency timers in quantitative settings to gain a measure of emotional reaction to messaging.