Vice Chair, GE
President, Integrated Media, NBC Universal
Chief Marketing Officer, GE
SVP Communications, NBC
Beth Comstock is driven to understand what’s next, navigate change, and help others do the same. By cultivating a habit of seeking out new ideas, people, and places, Comstock built a career path that took her from storyteller to chief marketer to corporate Vice Chair and author. Her first book, “Imagine it Forward,” was published in September 2018. She is currently focused on nature conservation and continues to work as a writer and advisor. She is a director at Nike, trustee of The National Geographic Society, former director of EvGo, and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.
Until December 2017, she spent nearly three decades at GE. As chief marketing and commercial officer and then vice chair of innovation, Comstock led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses, and enhance brand value. Previously, as president of Integrated Media at NBC Universal, she oversaw TV ad revenue and digital media efforts, including the early development of hulu.com. Prior to this, she held a succession of marketing and communications roles at NBC, CBS, and CNN/Turner Broadcasting.