Kester Ford

Kester is product and data quality director at Penta, where he works closely with clients from all sectors to uncover the questions that need answering and how we can answer them with our data. He is responsible for ensuring alva’s products continue to deliver the most valuable insights to our clients, and that our products evolve as quickly as our client needs and the media landscape do.

Before joining alva, Kester spent 13 years in roles delivering insight from media and social media data to communications and marketing professionals.