Louise Ford

Louise is assistant director of the industry sector at Penta, where she assists with oversight and delivery of analysis reports as well as leading sector-focused Industry teams. She has worked with alva since 2017, including a number of years as an analyst across all sectors, giving her a wide knowledge of everything alva has to offer.

She has been involved in media intelligence since 2005, working with a wide range of global companies, including work at Cision and Bacons in Chicago.