Scott Elder

Scott Elder is a managing director at Penta and a senior leader on the Gotham Research team. He has spent over two decades providing guidance to clients across the United States and around the world, across all major industries and for organizations with diverse needs. clients include Fortune 50 companies, government agencies, political leaders, non-profit organizations, and associations.

Scott has led thousands of research engagements to help clients understand customers, shape communications, develop new products, and win elections. He mixes a mastery of research approaches with an understanding of client challenges and market conditions to provide the insights that make a difference at critical points in a client’s journey.

Before coming to Penta, Scott served in senior positions at leading market research and advisory firms Global Strategy Group, PSB Insights, and BCW Global. He holds a bachelor’s degree from the University of Washington in Seattle.